Monday, March 3, 2008

WATCHDOG

The Monday Intelligencer Journal was "paper thin," almost bereft of advertisements. The paucity of ads in the newly combined Saturday Intelligencer Journal / New Era and the lower weight of the Sunday News indicates that newspaper circulation and advertising in Lancaster is following a national trend as indicated by the following article of March 3 from the Associated Press:

"New York Times Board Challenged ... Times and other U.S. newspapers are facing huge challenges in adapting to the steady migration of readers and advertising dollars to the Internet. An economic slowdown coupled with a deep slump in the housing market is worsening the situation." Insurgent stock holders also criticized the mediocre quality of its web site.